Is Jay Z Hinting At New Album HonoringBeyonce With Cryptic ‘4:44’ Messages

It looks like Jay Z may be releasing a new album soon — and one that could be a direct response to Beyonce’s ‘Lemonade.’ Recently, fans have noticed ads with the number 4:44 being posted around New York City, and it’s caused major excitement.

Is Jay Z about to take over the music world? It’s possible, as new ads with the number 4:44 are being posted all over New York City. Not only is the number 4 very important to Beyonce and Jay Z (they have matching IV tattoos and they were each born on the fourth day of their birth month), but according to fans on Twitter, the ad is sourced and paid for by TIDAL — the music streaming service owned by the rapper.