Xiaomi eyes next growth phase, said to launch African department

    

Xiaomi already has a presence in African countries, albeit via third-party distributors for the most part. Nevertheless, it seems like the company is expanding its efforts by launching a dedicated African department.

Company CEO Lei Jun revealed the news in a memo to employees, according to MyDrivers (via Gizmochina). The memo notes that an “African Regional Department” will be opened in order to drive the expansion of Xiaomi’s business on the continent.

Furthermore, Jun adds that the department will be handled by Wang Lingming (formerly vice-president of Xiaomi’s international division), reporting to senior vice-president Wang Xiang.