Clothing store H&M has lost another celebrity partnership after receiving backlash for an ad featuring a black child wearing a hooded sweatshirt that read, “Coolest monkey in the jungle.”
Rapper G-Eazy said on Instagram Tuesday that he is ending is partnership with the global chain, adding that his “excitement over our global campaign quickly evaporated” after seeing the “disturbing image.”
“Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM,” G-Eazy’s Instagram post said. “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end.”
He said it did not matter whether or not the image was an oversight. “It’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative
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